In today’s fast-paced digital marketing world, clients everywhere are always looking for an edge. That competitive advantage that provides them the ability to be head and shoulders above their competition, but also ensuring they spend the least and put the least effort into their marketing solutions. At Caymana Consulting they employ some of the most cutting-edge techniques and strategies, in conjunction with classic and conventionally effective forms of online marketing. One of the most tried and true aspects of their repertoire for marketing solutions is search engine marketing or SEM as it is commonly referred to. This is not to be confused with SEO or search engine optimization. The difference is that SEO is generally more of an organic strategy that does not rely on paid advertising while SEM tends to. At Caymana Consulting search engine marketing is one of the most effective means for businesses to rank on search engines like Google, ensuring their products and services are seen and chosen more frequently by consumers – head and shoulders above the rest of their competition.

No matter what industry you and your business might be in, your competitive marketplace is always growing. And with millions of businesses all vying for those same eyeballs and those same clicks – search engine marketing with an organization like Caymana Consulting has never been more important. If you’d like to get in touch with Caymana Consulting they can be found at their Fresh Meadows Queens offices, or online. So what is search engine marketing really? When broken down, search engine marketing is the practice of marketing a business through the use of paid advertisements that will appear on numerous Search Engine Results pages, or SERPs. Google has created a system by which companies can bid on keywords for different products and services giving individuals the opportunity for their ad to appear alongside similar products and services while simultaneously outranking them on the search engine and thus attracting more prospective customers and leads. These ads sometimes are known as PPC ads or pay per click ads, can appear in a variety of formats and types. Some are small and text based, while others are larger ads known as product listing ads or PLA’s.

At Caymana Consulting the search engine marketing teams refer to these as shopping ads. These targeted search engine marketing ads allows consumers to see important vital information at a glance and capitalize on the most important aspect of a consumer (as per Caymana Consulting) their “laziness” or their lack of motivation to look around too long. Odds are the first one to show up will make the most sales, plain and simple. This form of advertising through search engine marketing can show consumers important pieces of information like price, reviews, ratings, and more – at a glance! At Caymana Consulting they strongly believe in SEM or search engine marketing and its innate ability to simply grow a business over time. It offers the advertisers the ability to have their ads placed in front of motivated customers who are simply ready to buy at that exact moment and are ready to make a purchase. This is next to impossible with any there platform or medium.